How To Get New Customers Begins By Partnering With Them
Serve Your Market
Here’s how to get new customers; become partners with the market members you serve. How do you partner with prospects? In your marketing copy, show potential customers how they can figure out the best decision to improve their situation. This means, help them understand which products and services give them what they want to live their dreams or achieve their goals. Living their dreams is what really matters to your customers.
Talk About What Urgently Interests Them
How do you do that? Talk about what’s urgently important to them, not what you THINK they want to talk about.
Be On The Same Wavelength As Your Market
What do you need to do to find out what your market audience wants to talk about? Do thorough market research. I can show you how to do this.
Solopreneur and small business clients love learning these strategies. They’re at the foundation of knowing how to get new customers and keeping them. They feel satisfied (and so do you) when you effectively serve your market.
For example, suppose you sell cyber security threat protection services. Recent stats reveal that cyber threats are up by 47%. Read this sample of engaging copy for those interested in protecting themselves from ransomware and other cyber threats:
“Imagine working along on your computer and suddenly you get a message that your data has been kidnapped. That’s okay, you only need to pay an average of $84,000 to unencrypt it. Cyber threats are real and costly. Are you making mistakes that prevent your data from being secure? Find out what you’re doing wrong and what to do to stop making these mistakes. Get our FREE cyber threat assessment!”
A site visitor reading this content instantly sees the relevance of asking for your important threat assessment. That’s what your copy must say – something that urgently matters to him or her.
Engage, Entice, Excite The Mind!
Engaging copy talks all about what matters to your target market. If your copy focuses more on what you want your site visitor to like, more about you, your company or your company’s offer, it bores potential prospects. Why? Because it’s all about YOU rather than them!
Copy that doesn’t emotionally connect with your site visitors triggers frowns and click-aways. Those frowns and click-aways do not give you a chance to serve your market. Nor does it feel satisfying to you because you are not doing well in your business.
Don’t know how to write engaging copy? That’s okay. I don’t know how to cook well. (That’s why my husband is the family cook!)
No one can be all things to all people. If you want to know how to get new customers, you need someone who knows how to write engaging content so your target market knows you care about helping them.
I’m a freelance SEO content copywriter, copywriting coach and a neuromarketing strategist. Let’s connect so you finally know how to get new customers!
For a limited time, I’m offering a FREE website content review (a $50 value). Schedule a FREE 30-minute consultation with me to see how we can improve your website copy. Susan Fox [email protected].
I am a professionally trained AWAI copywriter. The secret to writing interesting, compelling, engaging copy begins and ends by focusing on how you can help your target market get what they want out of life.
Here’s what some of my students and clients have to say about what they learned in our training sessions. (If you don’t have time to train yourself in copywriting, I can write the marketing copy for you.)
Get your FREE, limited time, website content review today. Let’s reduce your bounce rate and improve your business success now. Schedule a FREE 30-minute consultation with me now. Susan Fox [email protected].
Contact me right now at [email protected] – Hugs, Susan
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